Sunday, May 25, 2014
Many studies of consumer behavior have been made under controlled conditions so that the critical factors can be isolated. But consumers don't live in a laboratory, and in the real world have easy access to more useful information than ever.
One of the biggest assumptions in marketing is that brand is king. Branding is the mark of quality, assuring many that they can now determine value. It can take a long time and a lot of money to develop a brand, but what happens when a consumer has easy access to information on alternatives? Is branding just a short cut to evaluate quality or maybe just one of a few tools available.
The authors, Itamar Simonson and Emanuel Rosen develop the concept of relative and absolute information. Relative information is more limited, sometimes consisting of a few choices in front of you or what you might have gleaned from advertisements. Absolute information is used in the sense that there is a lot more information currently easily accessible through the inter-net. Not every product has extensive information and not every prospect cares to investigate.
It is increasingly common for those about to buy something to check it out on the internet often with a smart phone. Many products or services have generated dozens, even thousands of reviews. For some it might be overwhelming but reviews can be sorted in various ways to closely match preferences of the viewer. As smart phones become more popular many buyers can even study reviews right in the store.
One traditional strategy is to seek out and develop early adopters of new products. In the past most consumers have been reluctant to be among the first adopters, but it turns out that was largely because they weren't comfortable with the available information. Nowadays they can gain information much more quickly and are more apt to accept new products that are appropriate to their preferences.
Social media is perceived as a modern marketing tool and many users see company information as just another marketing "tool" and not sufficient. Companies can recruit honest opinions from experts or consumers who have used their product or service. Surprisingly negative reviews can help drive sales: by creating credibility, but also one person's negative can be another person's positive. Another strategy is to develop community interest.
One personal experience illustrates the power of social media. Recently I was with about 16 relatives for a restaurant outing where the management was unable to get our meals out in a timely manner and were evasive. My daughter Heather first posted a panorama photo and then later commented that we had been seated at 5 and were still waiting for service well after 6. Her friends and others are unlikely to think of that restaurant in positive terms. and I, for one am glad we were able to warn off others.
The authors take their time to make the case, but concede that traditional marketing strategies are not all useless. They effectively establish the trend and overcome many objections. To survive, the role of the marketer has to adjust. The first step is to assess how vulnerable specific products and their categories are to the new information technology. Some may not be at the moment, but you also need to keep looking for game changers. Also some segments of the target group might not be vulnerable, but as time goes by this is also likely to change.
There are many useful insights covering a wide view of the topic. If you need more inducement to read the book (it really is a game changer itself) check out their website: where you can also find links referred to in the text http://www.absolutevaluebook.com/
Tuesday, May 20, 2014
MADS MIKKELSEN, HELPING DENMARK ESTABLISH MOVIE MOMENTUM
"Flame and Citron" released in 2008 about the Danish resistance in WWII with lots of uncertainty. Won a few awards and nominated for others.
Pusher II shocked me--I was used to a likable, thoughtful man, but his role here is selfish, short sighted and definitely not likable. A truly good actor disrupts your preconceptions.
Being a James Bond villain is a badge of honour. He played Le Chifre in "Casino Royale" as sinister and cruel as one could hope for.
"A Royal Affair" was nominated for an Oscar. Again Mads plays a sympathetic, even noble character. this time he is a physician brought to the Danish court. At one point he suggests a smallpox vaccine. I checked this in Wikipedia and it turns out to be true.
"The Hunt" nominated for Oscar is a wonderful movie depicting people at their worst. Based on a young girl's claim which she later recanted people assumed the worst. The ending was a bit brutal, but the alternative ending was even more brutal.
I enjoy his films in English or Danish, but he has led me to other Danish films that I have found enjoyable. Susanne Bier directed movies not only in Denmark winning another Oscar best foreign film for "In a Better World" and another, "Brothers" later remade in Hollywood. Susanne herself has directed Hollywood movies.
Now that he is getting really good reviews on the popular "Hannibal" tv series as Dr Hannibal Lector he will get more respect.
Tuesday, May 13, 2014
Anupam Kher an actor I have learned to respect.
On the other hand Anupam has demonstrated his versatility. We movie goers tend to judge the actors by what we see on the screen. He has managed to take part in a lot of critically acclaimed films as well as some very popular ones. Obviously he fits in well with film crews and has proven to be very flexible. He has worked with a lot of well known directors, producers and other actors in at least five countries. He is popular as a father figure, but that description covers in his case a wide range of styles.
Over 350 films. Not usually a leading character, but he still must have juggled a lot to fit it all in He is busier than ever and seems to like it. He has also acted as an ambassador for Bollywood and been involved with acting schools.
Anupam started making films in 1982. His first English speaking movie in 1984 was "Kim" starring Peter O'Toole, but Anupam was uncredited.
He has appeared in some of my very favorite movies such as "Kuch Kuch Hota Hai" as Rani Mukerji's father (and Shah Rukh Khan's father in law), but in this one I feel he overdid the comic relief. On the other hand he played a deft hand in comedy and drama as Shah Rukh Khan's father in the trend setting classic, "Diwali Dulhania le Jayenge" where he won an award for comedy.
In "Darr," a scary movie he played comic relief excessively--but perhaps this movie really required comic relief. In any case he won best supporting actor in a comic role from Filmfare.
Playing the father role in a very professional manner is more normal. In "Wake up Sid" as father to Ranbir Kapoor he played a tough, but loving father in an excellent coming of age movie. In "Vivah" he played a father encouraging his son, Shahid Kapoor to get married and was supportive of the prospective bride's family (in some ways from a relatively lower class). In "Dil Bole Hadippa" he was a cricket loving father again to Shahid. In "Badma$h Company" again played father to Shahid , but as a tough ethical business man disappointed in his son. In "Pyar Impossible" wearing a wig he played an empathetic father to producer director Uday Chopra in a movie not highly rated, but enjoyable to watch.
In "A Wednesday" he played the Mumbai city police commissioner threatened by bombs from Nasseruddin Shah. A lot of tension in this movie which won a number of awards.
In "Breakaway" Anupam came to Toronto and played the father to Vinay Virmani who wrote the script. Hockey was the key ingredient linking Sikhs and Canada's national game. Russell Peters gave it some more Canadian flavour. Anupam had played a cricket playing father in "Bend it Like Beckham."
In "Silver Lining Playbook" he played a psychiatrist and with the rest of the cast had been nominated for awards as part of an ensemble cast.
"Bride and Prejudice" saw him as father to Aishwarya Rai Bachchan "in a remake of Pride and Prejudice". He appeared in an ER episode with his wife Kiron,
In "Veer-Zaara," he played a tough ruthless Pakistani lawyer, In "Paheli," another favorite movie he was a greedy merchant. "Rang De Basanti" was another classic movie starring Aamir Khan.
"Lust-Caution!" by Ang Lee (one of the hard to forget movies) set in China with mostly Chinese dialect during World War II. He played a shady character
"Special 26" can compare itself to "Oceans Eleven" favorably. Akshay Kumar led the cast, but Anupam played a very clever con man with a large brood of children. He was excellent.
"Jab Tak Hai Jaan" was the last film for director Yash Chopra's and was noted for Shah Rukh Khan's first screen kiss. Anupam played the father of Katrina Kaif.
"Maine Gandhi ko Nahin Mara" pictured at the top with Urmila Matondkar was the movie that inspired this blog post. Anupam was a producer and really gave a top notch performance in the difficult role of a man with Alzheimer's. He paid his dues and will be remembered for this role and dozens of others. He added value to a number of worthy movies. When I now see his name I know there must be something good to look forward to.
Mar 1/11 Enjoyed watching him in "New Amsterdam" disappointed to see him leave, but understand. Look forward to future endeavours.
Monday, May 5, 2014
Doors Open Hamilton
For those interested in Hamilton, Ontario here is a recap of some of my experiences with Doors Open. There probably are thousands of other versions.
The Dundurn parking lot was full so I continued up to the Hamilton Cemetery where I had a very interesting tour. Robin McKee is a regular guide who gave what he called a highlights tour. I had not realized that this site was very critical during the War of 1812. It was from here that the famous Battle of Stoney Creek was planned and executed by the British based here. The American invaders outnumbered the Brits approximately 5 to 1, but decisions made here helped stem the tide. Many famous people were buried here and I chose the memorial site for George Hamilton, to show, the one whose name was given to my home city. Robin explained the ball at the top was by a mason honouring another mason. To be a mason it was necessary to take a square block of granite and reduce it to a perfect circle. Other bits of history included links to the War of 1812, a cholera epidemic, a rail disaster, the American Civil War and a few wealthy citizens. Robin was able to make it very interesting.
Pictured is the Sanford mausoleum.
The Lister Block was built after the original 1886 building burnt down and was replaced in 1923 as a major building housing shops and offices. It had become an eyesore for years while controversy swirled around what to do about it. Some wanted to tear it down, others wanted to restore it, but different versions cost widely different amounts of money. Eventually it was restored and during Doors Open it was accessible to the public. It now is something to be proud of. Pictured here is a hallway.
The Auchmar Estate was falling apart, but some citizens wanted to restore it. They opened it up for t 2012 Doors Open. It was an impressive building that also had a separate chapel. Built between 1852-1854 by Isaac Buchanan who had helped form both the Toronto Board of Trade and the Hamilton Board of Trade. He had also been a Parliamentarian (before Confederation) representing a Toronto riding and later for a Hamilton riding. During World War II it had been used as a convalescence centre.
Treble hall dates back to 1879 and was originally built for retail shops, offices and a meeting hall.When I visited the bulk of the building was under restoration, but they had uncovered all sorts of treasures. One pointed out to me was some unique ceiling tile that had come from a plant in Oshawa near where I was raised. There was also a cafe on the ground floor.
There are many other buildings I visited such as Dundurn Castle, the Art Gallery of Hamilton. Most of us live in cities with a history we are unaware of. Take a little time to check it out. You will be fascinated and a little more proud of where you live.